Who doesn’t enjoy a project that’s a 'set and forget' kind of deal, right? But let’s face it, in the realm of digital marketing, the only thing truly ‘set and forget’ is that sandwich lingering in the office fridge (the one with the mystery expiration date that no one...
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Eeny, meeny, miny, moe, will I go to TikTok and Instagram no?!
by Clarity | Feb 29, 2024
OK, so the all TikTok and Instagram rhyme isn’t all that great, but the article is definitely worth reading (Scout's honour!). This being said, hold onto your hats, as today we will be doing a reality check on two of the fastest growing social media platforms in the...
Digital marketing on a (super) tight budget? Yes, you can!
by Clarity | Nov 17, 2023
This is a common problem for small businesses, or those who are just starting out and maybe even planning to leave their day job to finally follow their dreams. In order for any business to take off, you need to educate your customers, telling them that you exist and...
What types of Meta campaigns support dynamic creatives ads?
by Clarity | Jun 23, 2023
If you're on Meta and have created a campaign for Facebook and/ or Instagram, but you don't see the option to choose dynamic creative ads, one of two things happened – either you've created a campaign with a goal (at campaign level) where this option is not available,...
Google Ads Recommendations: apply or dismiss that is the question!
by Clarity | May 18, 2023
Google Ads has a rather powerful algorithm, has a huge amount of statistics about Internet usage, and it’s becoming more and more intelligent, thanks to AI (is there a place where its influence is not being felt yet?!). And if you’re running campaigns on this...
Goodbye cruel world… there are AIs out there that want to kill us!
by Clarity | Apr 19, 2023
Lately, there's been a lot of talk about AIs (Artificial Intelligences) and how they’re getting ready to take over the world. Or, at the very least, to take away the jobs and livelihoods of many digital marketing professionals, that's what it is (that today we feel...