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Digital Marketing: in-house or outsourcing?

Digital Marketing: in-house or outsourcing?

Summer is coming to its end, the silly season is fading away, and typically this is that time of year when, in one way or another, we are forced to 'go back to reality'. Having a company, you’ve already realised, without any shadow of a doubt, that it is necessary to...

How to post in multiple languages on Instagram and Facebook

How to post in multiple languages on Instagram and Facebook

Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages ​​at the same time in each post, and separating them with the respective flags or...

Are you really selling what your clients want to buy?

Are you really selling what your clients want to buy?

Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might...

5 mistakes that are killing your Facebook Ads performance

5 mistakes that are killing your Facebook Ads performance

Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around.   And whilst creating a campaign...

5 mistakes that are killing your Google Ads performance

5 mistakes that are killing your Google Ads performance

Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm,...