2020 was the irrefutable proof that when people are not out ‘on the street’, they are browsing the internet between tasks; or they are at home (which happened a lot in the past year!) searching the web with more availability and more cunningly. If you have a...
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Are my Google Ads’ campaigns successful? Do I need to improve anything and, if so, what?!
by Clarity | Oct 14, 2020
These are questions that all DIY first-time advertisers eventually start asking themselves. If you are running your Google Ads' campaigns for some time now, you might be constantly trying to improve something and to optimise your ads, so that they are always better....
Google Ads Budget – how to figure it out right
by Clarity | Sep 29, 2020
Sometimes we see business owners that are postponing adding Google Ads to their strategy and the main reason for that is usually ‘we’ve heard Google Ads is very expensive’. At the same time, Google reassures that advertisers are in charge of the budget and can never...
Warning! Google Ads will start charging an extra fee in specific countries
by Clarity | Sep 10, 2020
As of the 1st November, Google Ads will start charging a new extra fee, but don't worry as it will only happen for 3 new countries – the UK, Turkey and Austria. This new extra fee will be applicable to all advertisers running ads in these countries, whether...