Have you ever heard that “Content is King”? Well, Google thinks so too!

Proper bespoke content, that is relevant to your website and to what you sell or offer, is possibly one of the best ways to optimise it. Pages that speak directly to your target users will help keep them on the website and engage with your company, thus converting more easily. And if these texts are keyword optimised, then Google will notice you too and show you more often in the results pages, for search queries related to your services or products. Finish it all off with beautiful page titles, page descriptions and alt-texts, and you’ll have a winning formula.

Don’t know how to start? Don’t worry, Clarity can help you create a digital content strategy. And in three different languages!

Even if you think you can write (and we don’t doubt it for a second), creating optimised content or copywriting for SEO is more than just putting letters to form words and words to form sentences.

It is necessary for your website’s copy (i.e. its texts or written content) to be appealing to the eyes of a human (your potential customer), so they can convert and make a purchase. However, and at the same time, this copy needs also to be created with Google’s eyes (its bots) in mind, for without them, no matter how good it is, no one will ever know it exists, as it won’t be shown on your search results page.

This is a delicate and hard to achieve balance that our experts master, and that you can take advantage of with our SEO copywriting service.