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Marketing doesn’t end when the customer buys!

Marketing doesn’t end when the customer buys!

There is something rather curious about the way many businesses approach marketing – they invest time, money and a considerable effort in attracting new customers, but the moment someone finally makes a purchase, the relationship seems to come to an abrupt end.  ...

Oi mate, maybe the problem isn’t the algorithm, but the strategy…

Oi mate, maybe the problem isn’t the algorithm, but the strategy…

"Look, I don't get it. I do everything by the book, I post every day, I even make some reels that take a hell of a lot of effort, and yet neither Instagram, nor Facebook, nor even Google shows me anymore. It's the algorithm, right?" – a nice lady who owns a guesthouse...

Have you checked if your company is on Apple Maps?

Have you checked if your company is on Apple Maps?

Does your company appear in the various apps made available by Apple for its mobile devices?   If you haven't checked  whether you are on Apple Maps or Apple Business Connect yet, now is the time to do it.   Not only to confirm that you are indeed listed,...

How to get started on yearly digital marketing analysis in 2026

How to get started on yearly digital marketing analysis in 2026

The beginning of every year presents an ideal opportunity to conduct a digital marketing analysis for your business. By gathering valuable insights and making strategic improvements now, you can set the stage for success throughout the rest of the year. Even if you...