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This can actually be really annoying – you have invested quite a considerable amount of money and working hours into your business' website, only to be advised to create a separate landing page for your online advertising campaign by some digital marketing...
First of all, let us start by apologising – this article is one of those filled with period references and, although nowadays we (sometimes) hear about subliminal messages as a marketing and advertising 'tool', the truth is that only those who were alive (and remember...
Your WhatsApp number can be used on social media to facilitate communication with users. Imagine you want to know more details about a service abroad, but you don't feel like waiting for a reply to an email or contact form; you want to make a call or send a message to...
Do you have a big website with lots of pages and old content, or an online blog? You need to make some ‘house-cleaning’ from time to time to keep up the good rankings in Google! Do you know how? In fact, having a big website, like, for example, a blog, where...
There is a war being waged every day ‘right at our doorstep’. And no, we are not referring to the conflict in Ukraine following its invasion by Russian troops – an action we find unacceptable, and which, despite the fact that we are nobody and that our opinion...
Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages at the same time in each post, and separating them with the respective flags or...