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Google My Business’ ratings, reviews or comments, are vital to attract new customers. All of us, as buyers, seek experiences shared by other users before moving forward in the buying process. But when we read negative reviews, do we buy anyway? It is exactly...
When setting up a new advertising campaign on Facebook (to know the difference between a boost and a campaign check out this other article in our blog), the first thing you need to do is to choose the campaign's objective. This is highly significant as, depending on...
Summer is coming to its end, the silly season is fading away, and typically this is that time of year when, in one way or another, we are forced to 'go back to reality'. Having a company, you’ve already realised, without any shadow of a doubt, that it is necessary to...
Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages at the same time in each post, and separating them with the respective flags or...
Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might...
To start off this discussion, it’s probably important to understand what copy and copywriting really are, as there still seems to be some confusion between it and writing. Shirley Polykoff – one of the great advertising minds of the XX century and pioneer...