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This is a common problem for small businesses, or those who are just starting out and maybe even planning to leave their day job to finally follow their dreams. In order for any business to take off, you need to educate your customers, telling them that you exist and...
If you're on Meta and have created a campaign for Facebook and/ or Instagram, but you don't see the option to choose dynamic creative ads, one of two things happened – either you've created a campaign with a goal (at campaign level) where this option is not available,...
Google Ads has a rather powerful algorithm, has a huge amount of statistics about Internet usage, and it’s becoming more and more intelligent, thanks to AI (is there a place where its influence is not being felt yet?!). And if you’re running campaigns on this...
Lately, there's been a lot of talk about AIs (Artificial Intelligences) and how they’re getting ready to take over the world. Or, at the very least, to take away the jobs and livelihoods of many digital marketing professionals, that's what it is (that today we feel...
Well, for starters, the business profile that many of us have on Google (and that many others don't even know exists!) has changed – Google My Business is now Google Business Profile. And in addition to changing its name, the place where we (business owners, but also...
When analysing your company’s results for last year (whether quarterly or monthly) you might find out that you have not reaching your planned revenue numbers. You need to come out with an action plan to change this situation. One of the first things that come to mind...