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Google Ads has a rather powerful algorithm, has a huge amount of statistics about Internet usage, and it’s becoming more and more intelligent, thanks to AI (is there a place where its influence is not being felt yet?!). And if you’re running campaigns on this...
Lately, there's been a lot of talk about AIs (Artificial Intelligences) and how they’re getting ready to take over the world. Or, at the very least, to take away the jobs and livelihoods of many digital marketing professionals, that's what it is (that today we feel...
Well, for starters, the business profile that many of us have on Google (and that many others don't even know exists!) has changed – Google My Business is now Google Business Profile. And in addition to changing its name, the place where we (business owners, but also...
When analysing your company’s results for last year (whether quarterly or monthly) you might find out that you have not reaching your planned revenue numbers. You need to come out with an action plan to change this situation. One of the first things that come to mind...
The beginning of the year is perfect time to, not only make New Year resolutions, but to also do some digital marketing analysis to your business. Yes, that’s right – it’s time to have a look at your website’s statistics and try to understand what can be...
I’m sure you’ve heard the expression "Content is King" before, right? Bill Gates first said it in 1996 but today it is more accurate and up-to-date than ever. Google will help your website get more exposure if you write original content for it and has also made...