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The multiple Facebook advertising options still confuse quite a few business owners. Are boosts the same as Facebook ads? Are they ads at all? Where can or will they appear? Is it the same as page promotion? Which one is the right one for my business: boost or...
Do you still remember how you felt when you were just a kid and someone told you a story? That was storytelling in all its essence: it was a magical moment, and most of the times it transported us to somewhere new, exciting and fantastic, taught us something and...
Before proceeding with this article and getting into the characteristics of websites, landing pages and microsites, we are going to ask you to choose a goal that best suits what you want to do with your company, and to remember it later on; is that OK? Once you reach...
Well, you would probably think that I’m either crazy (which I promise you I am not, at least not that crazy!) or that I am trying to trick you. The truth is I am kind of tricking you (ever so slightly!) because it´s not exactly a person per se. But it is a...
It’s not a million dollar question, per se, but most small business owners have stumbled upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, the truth is that the ‘right answer’ actually depends on a number of things that you...
You’ve heard it a million times: if you want your website to rank on the first page of Google’s search results, you need to create quality content, your website should be user-friendly and high-quality. Quality, quality, quality. The problem with any...