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Storytelling – a child’s play?!

Storytelling – a child’s play?!

Do you still remember how you felt when you were just a kid and someone told you a story? That was storytelling in all its essence: it was a magical moment, and most of the times it transported us to somewhere new, exciting and fantastic, taught us something and...

Which should I use: website, landing page or microsite?

Which should I use: website, landing page or microsite?

Before proceeding with this article and getting into the characteristics of websites, landing pages and microsites, we are going to ask you to choose a goal that best suits what you want to do with your company, and to remember it later on; is that OK? Once you reach...

To blog or not to blog: that is the question!

To blog or not to blog: that is the question!

It’s not a million dollar question, per se, but most small business owners have stumbled upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, the truth is that the ‘right answer’ actually depends on a number of things that you...

Website and Content Quality: Google’s perspective

Website and Content Quality: Google’s perspective

You’ve heard it a million times: if you want your website to rank on the first page of Google’s search results, you need to create quality content, your website should be user-friendly and high-quality. Quality, quality, quality.   The problem with any...