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The beginning of every year presents an ideal opportunity to conduct a digital marketing analysis for your business. By gathering valuable insights and making strategic improvements now, you can set the stage for success throughout the rest of the year. Even if you...
If you manage your own advertising accounts, you know that setting the right Google Ads budget is one of the most important decisions for ensuring good results next year. And if your investment has already yielded good results this year, the basic rule is...
Our friend Rita – who teaches surf lessons in Sagres, and that we've used as an example before (thanks Rita!) – shared something interesting the other day regarding the notorious and very trendy digital fatigue topic, whilst we were solving the world’s problems over a...
Have you ever noticed how, without even realising it, we end up in an almost perfect choreography dictated by some algorithm? We wake up, pick up our mobile phone and are greeted by a series of posts, adverts and suggestions so meticulously chosen that we might even...
It is now possible to display WhatsApp in your Google Ads for mobile devices, both on iOS and Android. Google Ads recently introduced the option of adding a WhatsApp number to ads, allowing customers to get in touch directly by sending a message through this...
Deciding between Google Ads and Meta Ads (ads on Facebook and Instagram, for those catching up with the latest rebranding) is like choosing between tea and coffee. Both get the job done, but they have different flavours, costs, and effects. Which one should you...