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2020 was the irrefutable proof that when people are not out ‘on the street’, they are browsing the internet between tasks; or they are at home (which happened a lot in the past year!) searching the web with more availability and more cunningly. If you have a...
2020 is coming to an end (and what a year it was ...) and at this time most people (and companies, big or small) take stock of their lives (or businesses), to understand what went well, what went well wrong (or not so well) and what can be improved. The problem is...
COVID-19 taught us to stop, and to value what really matters, if only for a moment. And suddenly, the ‘world does not stop’ paraphrenia took on another meaning. Yes, the world has not stopped, but we have learned that we can stop – stop our world and that of the...
If you ever tried to learn anything about SEO, you’ve probably noticed that it sometimes seems that it is all about links. You need more links, you need better links, you need diverse links, you need internal links... Links, links, links. Most of the articles on this...
Do you know that old saying “the road to hell is paved with good intentions”? Surely you've used it a few times, but do you know what it means? Roughly, it says that having good ideas, dreams, or plans is not enough for something to happen. It is necessary to do, to...
These are questions that all DIY first-time advertisers eventually start asking themselves. If you are running your Google Ads' campaigns for some time now, you might be constantly trying to improve something and to optimise your ads, so that they are always better....