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Sometimes we see business owners that are postponing adding Google Ads to their strategy and the main reason for that is usually ‘we’ve heard Google Ads is very expensive’. At the same time, Google reassures that advertisers are in charge of the budget and can never...
Google’s algorithms are getting better and better, and this makes SEO work quite tricky – the rules are constantly changing and sometimes doing something that is good today, means you might need to get rid of it in a year or so, after some of its changes. In one of...
As of the 1st November, Google Ads will start charging a new extra fee, but don't worry as it will only happen for 3 new countries – the UK, Turkey and Austria. This new extra fee will be applicable to all advertisers running ads in these countries, whether...
You have a company with some good years on the market, you are happy with your website, it has been online for quite some time, but it’s still relevant to your business. Somebody asks you about SEO optimisation practices and you say “We don’t need to worry about that...
Greeting, thanking, saying please, recommending and commenting (sometimes a bit too much, almost crossing the line to gossip!) was something that was part of our parents’ and grandparents' day-to-day lives (and ours, even though we were only children or teenagers at...
Aware of the fast pace of the world we live in, which seems to have accelerated even more in the last few months, you have taken a deep look at your company and concluded that your business needs to build its online presence 'on the internet'. The DIY approach – is it...