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Are we ON?

Are we ON?

'Não paramos, #EstamosON’ (we don’t stop, we are on) was the Portuguese government's ‘answer’ to the need for the physical closure of its services, in March 2020, as a measure to stop the spread of the SARS-CoV-2 virus which causes the coronavirus disease (COVID-19)....

Welcome to the low touch economy!

Welcome to the low touch economy!

Since early March, expressions like social distancing, pandemic, quarantine and isolation have begun to be part of our lives and of our daily conversations. All thanks to the (not so friendly) coronavirus, which appeared, as if out of nowhere, and forced us to rethink...

Are you lost in the digital marketing of COVID-19 too?

Are you lost in the digital marketing of COVID-19 too?

Virtually overnight, this ‘little guy’ arrived and turned our lives inside out. Quarantine, isolation, pandemic and state of emergency, amongst others, became common words in our daily lexicon, and we were all thrown into a life lived almost exclusively online, most...