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Deciding between Google Ads and Meta Ads (ads on Facebook and Instagram, for those catching up with the latest rebranding) is like choosing between tea and coffee. Both get the job done, but they have different flavours, costs, and effects. Which one should you...
Do you still remember how you felt when you were just a kid and someone told you a story? That was storytelling in all its essence – it was a magical moment, and most of the times it transported us to somewhere new, exciting and fantastic, taught us something and...
Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages at the same time in each post, and separating them with the respective flags or...
If you're a Google Ads advertiser, a PMax campaign (or Performance Max campaign) is no stranger to you. This type of objective-based campaign allows those doing performance advertising to access the entire Google Ads inventory from a single campaign. And even though...
Who doesn’t enjoy a project that’s a 'set and forget' kind of deal, right? But let’s face it, in the realm of digital marketing, the only thing truly ‘set and forget’ is that sandwich lingering in the office fridge (the one with the mystery expiration date that no one...
OK, so the all TikTok and Instagram rhyme isn’t all that great, but the article is definitely worth reading (Scout's honour!). This being said, hold onto your hats, as today we will be doing a reality check on two of the fastest growing social media platforms in the...