BLOG
Our friend Rita – who teaches surf lessons in Sagres, and that we've used as an example before (thanks Rita!) – shared something interesting the other day regarding the notorious and very trendy digital fatigue topic, whilst we were solving the world’s problems over a...
Have you ever noticed how, without even realising it, we end up in an almost perfect choreography dictated by some algorithm? We wake up, pick up our mobile phone and are greeted by a series of posts, adverts and suggestions so meticulously chosen that we might even...
It is now possible to display WhatsApp in your Google Ads for mobile devices, both on iOS and Android. Google Ads recently introduced the option of adding a WhatsApp number to ads, allowing customers to get in touch directly by sending a message through this...
Deciding between Google Ads and Meta Ads (ads on Facebook and Instagram, for those catching up with the latest rebranding) is like choosing between tea and coffee. Both get the job done, but they have different flavours, costs, and effects. Which one should you...
Do you still remember how you felt when you were just a kid and someone told you a story? That was storytelling in all its essence – it was a magical moment, and most of the times it transported us to somewhere new, exciting and fantastic, taught us something and...
Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages at the same time in each post, and separating them with the respective flags or...