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Summer is coming to its end, the silly season is fading away, and typically this is that time of year when, in one way or another, we are forced to 'go back to reality'. Having a company, you’ve already realised, without any shadow of a doubt, that it is necessary to...
Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might...
To start off this discussion, it’s probably important to understand what copy and copywriting really are, as there still seems to be some confusion between it and writing. Shirley Polykoff – one of the great advertising minds of the XX century and pioneer...
Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around. And whilst creating a campaign...
Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm,...
First of all, you need to be aware that the beautiful images you see on giveaways on social media and the clear instructions of these hobbies, in which we have all participated here and there, do not appear there (whether on Instagram, Facebook, or both) out of the...