2020 was the irrefutable proof that when people are not out ‘on the street’, they are browsing the internet between tasks; or they are at home (which happened a lot in the past year!) searching the web with more availability and more cunningly.
If you have a business with a website ready (and prepared) to sell, you really have to be doing online advertising, because leads don’t grow on trees, but rather online! However, if you think you need some more clarification to decide between Google Ads and Facebook Ads (which also include Instagram, Marketplace, Messenger and all the other tentacles of this octopus-like social media!), keep on reading.
Speaking as someone who is familiar with online advertising, I’ll tell you this much: both Facebook Ads and Google Ads are effective advertising platforms (yes, seriously, they both work!). You only need to choose between one or the other when your investment budget is limited and not enough for both; and/ or according to the sector of your business that gets, or will get, more results in one rather than on the other.
Yes, we know that, in terms of advertising (and so many other things!), Google and Facebook are rivals, like WWE, but that’s between them. The truth is that the two reach audiences differently, and this is precious! Both can be used for your benefit (and that of your business) and in a complementary way, since they are two valid platforms, full of potential, that can (and should!) coexist in the same digital marketing and communication strategy.
It is common to compare Facebook Ads with Display Google Ads, but as an ‘insider’ (and one with an Algarvian accent!), I tell you: “folks, not even close!” For example, Facebook allows you (when creating an audience for a campaign or ad) to select people by age, gender, interests and even their work position, whereas Google Ads doesn’t. But, Google Ads lets you select users with purchase intent and Facebook Ads doesn’t. Different types of selection (and targeting), but both powerful, if you know where and how to use them.
Harnessing the power of search and social media is a smart strategy.
However, it’s necessary that it recognises the strengths of each platform and how they apply to your business. To learn more about how to maximise or invest in online advertising, just talk to us!
