There is a saying in the world of digital marketing: ‘You want leads? I’ll give you leads. The question is whether or not you know how to work them!’.   Many companies and salespeople turn their noses up at Google Ads lead forms assets, saying the ‘leads are...

If you manage your own advertising accounts, you know that setting the right Google Ads budget is one of the most important decisions for ensuring good results next year.   And if your investment has already yielded good results this year, the basic rule is...

It is now possible to display WhatsApp in your Google Ads for mobile devices, both on iOS and Android. Google Ads recently introduced the option of adding a WhatsApp number to ads, allowing customers to get in touch directly by sending a message through this...

If you're a Google Ads advertiser, a PMax campaign (or Performance Max campaign) is no stranger to you. This type of objective-based campaign allows those doing performance advertising to access the entire Google Ads inventory from a single campaign. And even though...

Who doesn’t enjoy a project that’s a 'set and forget' kind of deal, right? But let’s face it, in the realm of digital marketing, the only thing truly ‘set and forget’ is that sandwich lingering in the office fridge (the one with the mystery expiration date that no one...