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If you manage your own advertising accounts, you know that setting the right Google Ads budget is one of the most important decisions for ensuring good results next year. And if your investment has already yielded good results this year, the basic rule is...
It is now possible to display WhatsApp in your Google Ads for mobile devices, both on iOS and Android. Google Ads recently introduced the option of adding a WhatsApp number to ads, allowing customers to get in touch directly by sending a message through this...
Deciding between Google Ads and Meta Ads (ads on Facebook and Instagram, for those catching up with the latest rebranding) is like choosing between tea and coffee. Both get the job done, but they have different flavours, costs, and effects. Which one should you...
If you're a Google Ads advertiser, a PMax campaign (or Performance Max campaign) is no stranger to you. This type of objective-based campaign allows those doing performance advertising to access the entire Google Ads inventory from a single campaign. And even though...
Who doesn’t enjoy a project that’s a 'set and forget' kind of deal, right? But let’s face it, in the realm of digital marketing, the only thing truly ‘set and forget’ is that sandwich lingering in the office fridge (the one with the mystery expiration date that no one...
Google Ads has a rather powerful algorithm, has a huge amount of statistics about Internet usage, and it’s becoming more and more intelligent, thanks to AI (is there a place where its influence is not being felt yet?!). And if you’re running campaigns on this...