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If you're a Google Ads advertiser, a PMax campaign (or Performance Max campaign) is no stranger to you. This type of objective-based campaign allows those doing performance advertising to access the entire Google Ads inventory from a single campaign. And even though...
Who doesn’t enjoy a project that’s a 'set and forget' kind of deal, right? But let’s face it, in the realm of digital marketing, the only thing truly ‘set and forget’ is that sandwich lingering in the office fridge (the one with the mystery expiration date that no one...
Google Ads has a rather powerful algorithm, has a huge amount of statistics about Internet usage, and it’s becoming more and more intelligent, thanks to AI (is there a place where its influence is not being felt yet?!). And if you’re running campaigns on this...
When analysing your company’s results for last year (whether quarterly or monthly) you might find out that you have not reaching your planned revenue numbers. You need to come out with an action plan to change this situation. One of the first things that come to mind...
Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm,...
Google Ads budget is a very important and sometimes intimidating topic. These ads have ‘a reputation’ of being expensive, which is not necessarily accurate for all the advertisers. Deciding on the appropriate investment is usually very confusing for businesses that...