Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages ​​at the same time in each post, and separating them with the respective flags or...

Social media are, inherently, constantly changing. But have all the latest changes on Facebook been for the better? Or, as their client (because all those who advertise there are its clients!), are you fed up with all the ‘tweaking and shifting’ that make little or no...

Hi there, nice to see you! Let us ask you something – you clicked on this article because of the title, right? Because you want to know how to get followers on Instagram, of course! Well, this is what we marketers called a true clickbait. A title, claim, phrase,...

Let us guess, you share a post from this and that user to your company's Facebook page, but you've look everywhere and still haven't figured out how to do it on Instagram, right?   If someone tagged you on Instagram and you would like to share a post to your...

When setting up a new advertising campaign on Facebook (to know the difference between a boost and a campaign check out this other article in our blog), the first thing you need to do is to choose the campaign's objective. This is highly significant as, depending on...

Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around.   And whilst creating a campaign...