When setting up a new advertising campaign on Facebook (to know the difference between a boost and a campaign check out this other article in our blog), the first thing you need to do is to choose the campaign's objective. This is highly significant as, depending on...

Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages ​​at the same time in each post, and separating them with the respective flags or...

Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around.   And whilst creating a campaign...

First of all, you need to be aware that the beautiful images you see on giveaways on social media and the clear instructions of these hobbies, in which we have all participated here and there, do not appear there (whether on Instagram, Facebook, or both) out of the...

When we think of Facebook, Instagram, LinkedIn, Twitter or any other social media, as individuals, we think of photos, videos, news, friends, etc. But as entrepreneurs, small business owners, the first thing that comes to our minds is: audience. Yes, the audience that...

You’re calmly strolling through Instagram and, not just once or twice, you see a ‘link in bio’ reference in some posts, some even from your competitors. And you think: “what the hell is this? And, more importantly, do I have to use it too?”   This is the reaction...