Have you ever noticed how, without even realising it, we end up in an almost perfect choreography dictated by some algorithm? We wake up, pick up our mobile phone and are greeted by a series of posts, adverts and suggestions so meticulously chosen that we might even...

BLOG
Google Ads or Meta Ads – which one will bring your business better results?
Nov 26, 2024
Deciding between Google Ads and Meta Ads (ads on Facebook and Instagram, for those catching up with the latest rebranding) is like choosing between tea and coffee. Both get the job done, but they have different flavours, costs, and effects. Which one should you...
How to post in multiple languages on Instagram and Facebook – 2024
May 21, 2024
Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages at the same time in each post, and separating them with the respective flags or...
Eeny, meeny, miny, moe, will I go to TikTok and Instagram no?!
Feb 29, 2024
OK, so the all TikTok and Instagram rhyme isn’t all that great, but the article is definitely worth reading (Scout's honour!). This being said, hold onto your hats, as today we will be doing a reality check on two of the fastest growing social media platforms in the...
What types of Meta campaigns support dynamic creatives ads?
Jun 23, 2023
If you're on Meta and have created a campaign for Facebook and/ or Instagram, but you don't see the option to choose dynamic creative ads, one of two things happened – either you've created a campaign with a goal (at campaign level) where this option is not available,...
How to edit a post published in multiple languages on Facebook – 2022
Oct 18, 2022
Even though editing a post is being ‘penalised’ on Facebook, sometimes it is really necessary to do it; either because there is new relevant information that we really have to add to what is written there, or because something has changed in what we had posted there,...