If you're on Meta and have created a campaign for Facebook and/ or Instagram, but you don't see the option to choose dynamic creative ads, one of two things happened – either you've created a campaign with a goal (at campaign level) where this option is not available,...

Even though editing a post is being ‘penalised’ on Facebook, sometimes it is really necessary to do it; either because there is new relevant information that we really have to add to what is written there, or because something has changed in what we had posted there,...

Your WhatsApp number can be used on social media to facilitate communication with users. Imagine you want to know more details about a service abroad, but you don't feel like waiting for a reply to an email or contact form; you want to make a call or send a message to...

Does your target audience speak mostly English, but also Portuguese or another language? When you publish content on Facebook and Instagram, do you do it using those different languages ​​at the same time in each post, and separating them with the respective flags or...

Social media are, inherently, constantly changing. But have all the latest changes on Facebook been for the better? Or, as their client (because all those who advertise there are its clients!), are you fed up with all the ‘tweaking and shifting’ that make little or no...

Hi there, nice to see you! Let us ask you something – you clicked on this article because of the title, right? Because you want to know how to get followers on Instagram, of course! Well, this is what we marketers called a true clickbait. A title, claim, phrase,...