I’m sure you’ve heard the expression "Content is King" before, right? Bill Gates first said it in 1996 but today it is more accurate and up-to-date than ever.   Google will help your website get more exposure if you write original content for it and has also made...

To start off this discussion, it’s probably important to understand what copy and copywriting really are, as there still seems to be some confusion between it and writing.   Shirley Polykoff – one of the great advertising minds of the XX century and pioneer...

If you have a business and want it to grow, you know by now that you need to have an online strategy to help you do it. And, of course, you also know that a proper digital marketing strategy must have its fair share of SEO. Would it surprise you if we told you that...

Do you still remember how you felt when you were just a kid and someone told you a story? That was storytelling in all its essence: it was a magical moment, and most of the times it transported us to somewhere new, exciting and fantastic, taught us something and...

It’s not a million dollar question, per se, but most small business owners have stumbled upon it more than once. And the answer is a rather simple one – yes and no. Confused?! Well, the truth is that the ‘right answer’ actually depends on a number of things that you...