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Website and Content Quality: Google’s perspective

Website and Content Quality: Google’s perspective

You’ve heard it a million times: if you want your website to rank on the first page of Google’s search results, you need to create quality content, your website should be user-friendly and high-quality. Quality, quality, quality.   The problem with any...

SEO 101: Internal links – the dos and the don’ts.

SEO 101: Internal links – the dos and the don’ts.

If you ever tried to learn anything about SEO, you’ve probably noticed that it sometimes seems that it is all about links. You need more links, you need better links, you need diverse links, you need internal links... Links, links, links. Most of the articles on this...

Three good SEO practices that will never become irrelevant

Three good SEO practices that will never become irrelevant

Google’s algorithms are getting better and better, and this makes SEO work quite tricky – the rules are constantly changing and sometimes doing something that is good today, means you might need to get rid of it in a year or so, after some of its changes. In one of...

Three outdated SEO practices that you need to stop using now

Three outdated SEO practices that you need to stop using now

You have a company with some good years on the market, you are happy with your website, it has been online for quite some time, but it’s still relevant to your business. Somebody asks you about SEO optimisation practices and you say “We don’t need to worry about that...