There is something rather curious about the way many businesses approach marketing – they invest time, money and a considerable effort in attracting new customers, but the moment someone finally makes a purchase, the relationship seems to come to an abrupt end.  ...

"Look, I don't get it. I do everything by the book, I post every day, I even make some reels that take a hell of a lot of effort, and yet neither Instagram, nor Facebook, nor even Google shows me anymore. It's the algorithm, right?" – a nice lady who owns a guesthouse...

Does your company appear in the various apps made available by Apple for its mobile devices?   If you haven't checked  whether you are on Apple Maps or Apple Business Connect yet, now is the time to do it.   Not only to confirm that you are indeed listed,...

The beginning of every year presents an ideal opportunity to conduct a digital marketing analysis for your business. By gathering valuable insights and making strategic improvements now, you can set the stage for success throughout the rest of the year. Even if you...

Our friend Rita – who teaches surf lessons in Sagres, and that we've used as an example before (thanks Rita!) – shared something interesting the other day regarding the notorious and very trendy digital fatigue topic, whilst we were solving the world’s problems over a...