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"Look, I don't get it. I do everything by the book, I post every day, I even make some reels that take a hell of a lot of effort, and yet neither Instagram, nor Facebook, nor even Google shows me anymore. It's the algorithm, right?" – a nice lady who owns a guesthouse...
Does your company appear in the various apps made available by Apple for its mobile devices? If you haven't checked whether you are on Apple Maps or Apple Business Connect yet, now is the time to do it. Not only to confirm that you are indeed listed,...
The beginning of every year presents an ideal opportunity to conduct a digital marketing analysis for your business. By gathering valuable insights and making strategic improvements now, you can set the stage for success throughout the rest of the year. Even if you...
Our friend Rita – who teaches surf lessons in Sagres, and that we've used as an example before (thanks Rita!) – shared something interesting the other day regarding the notorious and very trendy digital fatigue topic, whilst we were solving the world’s problems over a...
Have you ever noticed how, without even realising it, we end up in an almost perfect choreography dictated by some algorithm? We wake up, pick up our mobile phone and are greeted by a series of posts, adverts and suggestions so meticulously chosen that we might even...
This is a common problem for small businesses, or those who are just starting out and maybe even planning to leave their day job to finally follow their dreams. In order for any business to take off, you need to educate your customers, telling them that you exist and...