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Say what? Digital marketing is not a magic pill?!

Say what? Digital marketing is not a magic pill?!

"Are you for real? So many articles written praising digital marketing and now you come and tell us it's not quite like that after all? You've got some nerve...!". Yeah, well, sorry, but we thought it was time to call a spade a spade... But calm down, what we said was...

How do I delete negative comments  for my business on Google?

How do I delete negative comments for my business on Google?

Google My Business’ ratings, reviews or comments, are vital to attract new customers. All of us, as buyers, seek experiences shared by other users before moving forward in the buying process. But when we read negative reviews, do we buy anyway?   It is exactly...

Digital Marketing: in-house or outsourcing?

Digital Marketing: in-house or outsourcing?

Summer is coming to its end, the silly season is fading away, and typically this is that time of year when, in one way or another, we are forced to 'go back to reality'. Having a company, you’ve already realised, without any shadow of a doubt, that it is necessary to...

Are you really selling what your clients want to buy?

Are you really selling what your clients want to buy?

Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might...

10 beginner mistakes in WordPress that you can easily avoid

10 beginner mistakes in WordPress that you can easily avoid

Today we want to talk to you about mistakes in Wordpress websites. So you have a limited budget for creating your website and you are quite tech-savvy. Most likely you will decide to build your website yourself on WordPress. After all, it is a widely used platform,...

Which should I use: website, landing page or microsite?

Which should I use: website, landing page or microsite?

Before proceeding with this article and getting into the characteristics of websites, landing pages and microsites, we are going to ask you to choose a goal that best suits what you want to do with your company, and to remember it later on; is that OK? Once you reach...