Lately, there's been a lot of talk about AIs (Artificial Intelligences) and how they’re getting ready to take over the world. Or, at the very least, to take away the jobs and livelihoods of many digital marketing professionals, that's what it is (that today we feel...

Well, for starters, the business profile that many of us have on Google (and that many others don't even know exists!) has changed – Google My Business is now Google Business Profile. And in addition to changing its name, the place where we (business owners, but also...

This can actually be really annoying – you have invested quite a considerable amount of money and working hours into your business' website, only to be advised to create a separate landing page for your online advertising campaign by some digital marketing...

First of all, let us start by apologising – this article is one of those filled with period references and, although nowadays we (sometimes) hear about subliminal messages as a marketing and advertising 'tool', the truth is that only those who were alive (and remember...

There is a war being waged every day ‘right at our doorstep’. And no, we are not referring to the conflict in Ukraine following its invasion by Russian troops – an action we find unacceptable, and which, despite the fact that we are nobody and that our opinion...