First of all, let us start by apologising – this article is one of those filled with period references and, although nowadays we (sometimes) hear about subliminal messages as a marketing and advertising 'tool', the truth is that only those who were alive (and remember...

There is a war being waged every day ‘right at our doorstep’. And no, we are not referring to the conflict in Ukraine following its invasion by Russian troops – an action we find unacceptable, and which, despite the fact that we are nobody and that our opinion...

The e-mail is seen daily by a large part of the population. Therefore, the answer to the question ‘is it worth doing e-mail marketing’ seems simple, right? But maybe you need to consider not only how often you check your e-mail every day, but also what is really...

"Are you for real? So many articles written praising digital marketing and now you come and tell us it's not quite like that after all? You've got some nerve...!". Yeah, well, sorry, but we thought it was time to call a spade a spade... But calm down, what we said was...

Google My Business’ ratings, reviews or comments, are vital to attract new customers. All of us, as buyers, seek experiences shared by other users before moving forward in the buying process. But when we read negative reviews, do we buy anyway?   It is exactly...

Summer is coming to its end, the silly season is fading away, and typically this is that time of year when, in one way or another, we are forced to 'go back to reality'. Having a company, you’ve already realised, without any shadow of a doubt, that it is necessary to...