Do you know that old saying “the road to hell is paved with good intentions”? Surely you've used it a few times, but do you know what it means? Roughly, it says that having good ideas, dreams, or plans is not enough for something to happen. It is necessary to do, to...
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Thank you and please, my grandmother used to say!
by Clarity | Aug 25, 2020
Greeting, thanking, saying please, recommending and commenting (sometimes a bit too much, almost crossing the line to gossip!) was something that was part of our parents’ and grandparents' day-to-day lives (and ours, even though we were only children or teenagers at...
Excuse me, I think this internet thing is not working…
by Clarity | Jul 28, 2020
Aware of the fast pace of the world we live in, which seems to have accelerated even more in the last few months, you have taken a deep look at your company and concluded that your business needs to build its online presence 'on the internet'. The DIY approach – is it...
Are we ON?
by Clarity | Jun 30, 2020
'Não paramos, #EstamosON’ (we don’t stop, we are on) was the Portuguese government's ‘answer’ to the need for the physical closure of its services, in March 2020, as a measure to stop the spread of the SARS-CoV-2 virus which causes the coronavirus disease (COVID-19)....
Welcome to the low touch economy!
by Clarity | May 28, 2020
Since early March, expressions like social distancing, pandemic, quarantine and isolation have begun to be part of our lives and of our daily conversations. All thanks to the (not so friendly) coronavirus, which appeared, as if out of nowhere, and forced us to rethink...
Are you lost in the digital marketing of COVID-19 too?
by Clarity | Apr 22, 2020
Virtually overnight, this ‘little guy’ arrived and turned our lives inside out. Quarantine, isolation, pandemic and state of emergency, amongst others, became common words in our daily lexicon, and we were all thrown into a life lived almost exclusively online, most...