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First of all, you need to be aware that the beautiful images you see on giveaways on social media and the clear instructions of these hobbies, in which we have all participated here and there, do not appear there (whether on Instagram, Facebook, or both) out of the...
When we think of Facebook, Instagram, LinkedIn, Twitter or any other social media, as individuals, we think of photos, videos, news, friends, etc. But as entrepreneurs, small business owners, the first thing that comes to our minds is: audience. Yes, the audience that...
You’re calmly strolling through Instagram and, not just once or twice, you see a ‘link in bio’ reference in some posts, some even from your competitors. And you think: “what the hell is this? And, more importantly, do I have to use it too?” This is the reaction...
The multiple Facebook advertising options still confuse quite a few business owners. Are boosts the same as Facebook ads? Are they ads at all? Where can or will they appear? Is it the same as page promotion? Which one is the right one for my business: boost or...
2021 began as the year of all hopes and many expectations, after a miserable 2020 that brought down, in the blink of an eye, what so many took so long to build. In some cases it virtually destroyed them, forcing them to close doors; in others it left a massive dent...
2020 was the irrefutable proof that when people are not out ‘on the street’, they are browsing the internet between tasks; or they are at home (which happened a lot in the past year!) searching the web with more availability and more cunningly. If you have a...