You’re calmly strolling through Instagram and, not just once or twice, you see a ‘link in bio’ reference in some posts, some even from your competitors. And you think: “what the hell is this? And, more importantly, do I have to use it too?” This is the reaction...
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Facebook advertising 101: what is the difference between boost, Facebook Ads campaign, and page promotion?
by Clarity | Apr 14, 2021
The multiple Facebook advertising options still confuse quite a few business owners. Are boosts the same as Facebook ads? Are they ads at all? Where can or will they appear? Is it the same as page promotion? Which one is the right one for my business: boost or...
Our Digital Marketing who art in the internet, pray for us small businesses…
by Clarity | Feb 18, 2021
2021 began as the year of all hopes and many expectations, after a miserable 2020 that brought down, in the blink of an eye, what so many took so long to build. In some cases it virtually destroyed them, forcing them to close doors; in others it left a massive dent...
In 2021 I want to advertise online: but Facebook Ads or Google Ads?
by Clarity | Jan 12, 2021
2020 was the irrefutable proof that when people are not out ‘on the street’, they are browsing the internet between tasks; or they are at home (which happened a lot in the past year!) searching the web with more availability and more cunningly. If you have a...