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Move it, puppet, for the algorithm never sleeps!

Move it, puppet, for the algorithm never sleeps!

Have you ever noticed how, without even realising it, we end up in an almost perfect choreography dictated by some algorithm? We wake up, pick up our mobile phone and are greeted by a series of posts, adverts and suggestions so meticulously chosen that we might even...

How to get started on yearly digital marketing analysis

How to get started on yearly digital marketing analysis

The beginning of every year presents an ideal opportunity to conduct a digital marketing analysis for your business. By gathering valuable insights and making strategic improvements now, you can set the stage for success throughout the rest of the year. Even if you...

Digital marketing on a (super) tight budget? Yes, you can!

Digital marketing on a (super) tight budget? Yes, you can!

This is a common problem for small businesses, or those who are just starting out and maybe even planning to leave their day job to finally follow their dreams. In order for any business to take off, you need to educate your customers, telling them that you exist and...

Goodbye cruel world… there are AIs out there that want to kill us!

Goodbye cruel world… there are AIs out there that want to kill us!

Lately, there's been a lot of talk about AIs (Artificial Intelligences) and how they’re getting ready to take over the world. Or, at the very least, to take away the jobs and livelihoods of many digital marketing professionals, that's what it is (that today we feel...

How do I find and edit my company’s Google Business Profile in 2023?

How do I find and edit my company’s Google Business Profile in 2023?

Well, for starters, the business profile that many of us have on Google (and that many others don't even know exists!) has changed – Google My Business is now Google Business Profile. And in addition to changing its name, the place where we (business owners, but also...