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Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might...
Today we want to talk to you about mistakes in Wordpress websites. So you have a limited budget for creating your website and you are quite tech-savvy. Most likely you will decide to build your website yourself on WordPress. After all, it is a widely used platform,...
Before proceeding with this article and getting into the characteristics of websites, landing pages and microsites, we are going to ask you to choose a goal that best suits what you want to do with your company, and to remember it later on; is that OK? Once you reach...
2021 began as the year of all hopes and many expectations, after a miserable 2020 that brought down, in the blink of an eye, what so many took so long to build. In some cases it virtually destroyed them, forcing them to close doors; in others it left a massive dent...
2020 is coming to an end (and what a year it was ...) and at this time most people (and companies, big or small) take stock of their lives (or businesses), to understand what went well, what went well wrong (or not so well) and what can be improved. The problem is...
COVID-19 taught us to stop, and to value what really matters, if only for a moment. And suddenly, the ‘world does not stop’ paraphrenia took on another meaning. Yes, the world has not stopped, but we have learned that we can stop – stop our world and that of the...