These are questions that all DIY first-time advertisers eventually start asking themselves. If you are running your Google Ads' campaigns for some time now, you might be constantly trying to improve something and to optimise your ads, so that they are always better....

Sometimes we see business owners that are postponing adding Google Ads to their strategy and the main reason for that is usually ‘we’ve heard Google Ads is very expensive’. At the same time, Google reassures that advertisers are in charge of the budget and can never...

As of the 1st November, Google Ads will start charging a new extra fee, but don't worry as it will only happen for 3 new countries – the UK, Turkey and Austria.   This new extra fee will be applicable to all advertisers running ads in these countries, whether...